When we talk about visual identity, we’re not only talking about having a logo, this is only a part of your identity.
Your visual identity includes anything visual that your brand produces such as logo design, fonts, photos, and any other visuals that you use to communicate your brand.
You might ask yourself why having a visual identity is so important?
First of all, it’s the first impression you give to your customers, your logo is like the face of your company, it’s the first thing they see.
Secondly, It will help your customers to identify your brand and to stand out from your competitors, in the end they will even link those specific colours and font to your brand.
Before you start creating your identity, think about your branding guidelines: colours & fonts. Make sure they match your brand because your identity should be tied to your brand’s values & aesthetics.
Don’t know how to start? Don’t hesitate to contact us! We will help you to create yours.