We all know Instagram is a very important platform for companies who sell a product or service. It can help your brand to build up a visibility and you will be able to create a lasting relationship with your audience. So what are you waiting for...Let's Instagram it away!
First of all, if you're a brand, don't forget to activate your Instagram Business account. This will give you access to analytics and promotional tools, but they also include a contact button (think about the relationship and how to make it more personal).
After you switched to a Business account it's important to think about your Instagram biography, as it is the first thing your followers see. Let's start with your name field. Make sure the name you share on your profile is not your Instagram Username but the real name of your company/brand, you can even add some keywords if you want. Why? Because this part is searchable. Which means that, if people are searching for your brand, your IG profile will show up as first.
Don't forget to describe in your Instagram biography who you can help & how you can help them. It's also the only place where you can add a call to action, so make sure to use it by adding your website/blog.
And last but not least, make sure your profile photo is high-quality, not pixelated.
Don't hesitate to contact us if you need help optimizing yours!
Credits : Mockups Design