Our clients often ask us if it’s still important to invest in email marketing. The answer is simple; YES! We’ll share with you 4 reasons why email marketing is still powerful.
Cheap and effective
Email marketing is effective and inexpensive. It’s one of the cheapest ways to do online marketing, as it allows you to reach a large number of consumers at a very low cost per message sent. It’s the perfect fit for large and small companies. People who will receive your email might not buy from the first time, but they will visit your website and after the second or the third mail, they will take some action.
Long lasting relationship
Thanks to email marketing, you’ll be able to build a long lasting relationship with your customers. It’s one of the easiest ways to converting people into members, customers or even supporters. Get directly in contact with your prospects/new customers and create a relationship with them before they even did an action. Send them a welcome email from the moment they subscribe to your newsletter, guide them through every step of the buying process, send them reminders...Because it’s not only about the first contact, you will want to keep your customer close, inspire them, be there on the right moment with the right message, be Top Of Mind, and don’t forget to reward them now and then.
What you really should be doing is segmenting your contacts into different lists. Create categories and send them tailor made messages based on their personal interests and needs. Make it even more personal by addressing them individually by name.
Test and measure! This is the fun part of email marketing, everything is measurable and adaptable. It’s possible to know who opened your mail and who didn’t, who clicked on the website and who didn’t, who did a purchase and who didn’t...As we said above, don’t forget to test your email campaigns! Integrate A/B testings for your subjectline, Call To Action, test your sending day/hour or even for the design of your email.
If you have any questions regarding email marketing, or if you would like to launch a new campaign, just grab your phone and call us or send us an email! We will be more than happy to help you.